We take a look at the movements of the past and where it’s headed.
Byrdie
Welcome toCrowned,our new series about the history of Black hair.
Join us in learning more.
Byrdie
This series is researched and fact-checked byChristine ForbesandOluwatobi Odugunwa.
However, before that, the natural hair movement was seeded during the 1960s Civil Rights Movement.
“At the beginning of the 2000s, ultra-sleek long hair was the look,” Donaldson says.
These celebrities were great examples of the popularity of straight hair in mainstream media.
“Relaxer companies madea lotof money in the 90s.
But ever since the social media era took off around 2008, relaxer sales have plummeted.
Black women everywhere were ditching the creamy concoction to build communities around more natural approaches to wellness.”
“These women and their product guidance became the script for influencer culture,” Donaldson says.
However, recently on TikTok, we’ve seen a shift of people returning to relaxers and straight hairstyles.
