I woke up one morning to find my feed transformed into a Gwyneth Paltrow mood board.
Okay, so the transformation wasntthatsudden.
Prints should be kept conservative (i.e., Breton stripes) and to a minimum.
But with the number of factors that came together to fuel its rise, quiet luxury almost feels inevitable.
Sustainability also comes into play.
Pop culture has played a role, too.
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As HBOsSuccessiontook off toward the end of the 2010s, so did its characters understated, logo-free wardrobes.
Then theres the accelerated trend cycle.
When a new [insert fruit/beverage/etc.]
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As anyone who has recently grocery shopped knows, rates of inflation aresoaringaround the world.
Under these conditions, the prospect of keeping up with micotrends might feel overwhelming, mentally and materially.
But it should be noted that quiet luxury elevates a certainkindof wealth.
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During the Gilded Age, those who were new money gravitated toward bold colors and avante-garde silhouettes.
But perhaps most importantly, quiet luxury feels timeless.
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