For many of us, our experiences with heat styling began at an early age.
And as we enter our teen and adulthood years, our hot tool usage typically continues.
There’s been a continuous pendulum swing in the Black community regarding the reasons behind hair straightening.
Then, I’ve had clients like Victoria Monet andKelly Rowlandwho want to use heat in a healthy way.
It’s all about heat styling in a protective manner.
It will always be true that repeated exposure to heat styling and manipulation carries risks to your hair.
Gold N Hot / Byrdie
However, the appliances and approaches used to style textured hair decades ago often exacerbated the issue.
White French hairdresserMarcel Grateauwas credited as the earliest inventor in the 1800s.
That approach is what helps to fry your hair."
Pattern / Byrdie
Similar findings can be associated with blowdryers, curling irons, and flat irons of the past.
As a result, they can be bulky and blast air at extreme temperatures."
The industry’s skyrocketing growth makes sense, considering beauty consumers' insatiable desire for innovation.
Dyson / Byrdie
It also includes four attachmentsa diffuser, brush, wide-tooth comb, and concentrator nozzle.
Pattern / Byrdie
“We wanted to correct many issues with our tools,” Wilson shares.
The ceramic material smooths the cuticle and promotes even heat distribution, minimizing damage.
RevAir / Byrdie
The machine’s temperature options go as low as 250 degrees.
Additionally, the iron’s 3/8-inch barrel was specifically designed to help define curls.
“All of these attributes support the many ways our community styles their hair,” Wilson explains.
Shark / Byrdie
In 2016, Dyson launched its Supersonic Hair Dryer.
Dyson’s inventory also includes modernized straightenerstheCorraleand Airstrait.
“This means it relies on less heat to create a wide range of styles.”
Like the Airstrait,Dyson’s Airwrap Multi-Styler and Dryerrelies on heated air to gently transform hair.
It comes with various attachments, allowing you to achieve styles from a wash-and-go to a blowout.
These attachments allow users to enhance their natural curls and also offer straightening opportunities."
“The RevAir makes it easier because it essentially does the work for you.
Since then, the brand has continued to release multitasking tools made with all hair types in mind.
“We are laser-focused on helping people look and feel their best with clever technology solutions.”
What’s Next for the Category?
“The health of the hair is something people are thinking about more and more.
She also foresees more progressive featureslike automatic heat adjustmentbeing added to tools to make usage more intuitive and convenient.
A brand needs to work on that, and if they need help, call me.”
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