“I can’t use this perfumed watered-down white people shampoo.

Neither can 50 percent of your customers.

Take a look for yourself below.

Singer Halsey with long, blonde hair

@iamhalsey

Cue the Beyonce “Any questions?”

Halsey’s natural hair

@iamhalsey

Article image

@iamhalsey

What does Halsey’s real hair look like?

@iamhalsey

Halsey’s hair

@iamhalsey

Singer Halsey with short, curly hair

@iamhalsey

Singer Halsey with short, dark brown, natural hair

@iamhalsey