She tells us all about Rhode’s highly-anticipated Pocket Blushes.
Then came her"sunshine and salty tan"look featuring a sunburnt shade.
In honor of the new launch, we caught up with Hailey Bieber herself for all the details.
Harley Weir for Rhode
Byrdie: Pocket Blush marks your first move into makeup products.
Why did you want to start with a blush?
Hailey Bieber:“For us, stepping into the world of color, everything’s quite hybrid.
Harley Weir for Rhode
But for me, [the brand is about] building off of essentials.
The things I can’t live without are really good skincare and a really good flush to the cheek.
“I really wanted us to develop our version of that.
@haileybieber/Instagram
I don’t think we’re ever going to give you a liquid eyeliner or an eyeshadow palette.
It’s just not authentic to my story and the story of the brand.
It’s a great brow product, a great cheek product, a good concealer, a lip liner.
@haileybieber/Instagram
Those for me are the base of what I find to be that everyday essential makeup vibe.”
Byrdie: What was most important to you while formulating?
I really wanted the texture and the the way it melted into the skin to be pleasant.
To find a way to make all those things work together in one has been a journey.”
Byrdie: What was the hardest thing about getting it right?
Bieber: “We’ve been developing this blush for two years.
So to get all those standards nailed took us a long time.
We had a whole other blush with a whole other formula confirmed.
So, we scrapped it and we started over and I’m so glad that we did.
“I would rather take my time and have it be the thing I want.
Every product we make at Rhode should be the thing that replaces everything else.
But I want them to be the thing I reach for the most.
Until it becomes the thing that I can’t live without, it’s not ready yet.”
Byrdie: What’s your favorite thing about the blushes?
It’s what I’m going to throw in my bag.
She’s a gal on the go!”
@haileybieber/Instagram
Byrdie: Is there one shade you’re really into right now?
Bieber: “There are colors that I find to be a little bit more applicable to everyday life.
I really love Piggy, I use that one a lot.
Sleepy girl, I mix those two together.
I love them all.
I love a good baby-pink blush, and I felt like we were really able to nail that.
If I’m on vacation, I’m probably going to reach for Freckle and Spicy Marg or Juicebox.
The color selection really came from [wanting] to have all those different options.
My environment dictates how I want my cheeks to look.
If it’s summertime, I want more of like a summer vibe.
So it really depends.”
Byrdie: You’ve made that sunburnt blush look one of your signatures.
Do you have any tips for people who might find it intimidating?
And you’re able to build on top of that.
That’s what’s so nice about these blushes, they’re very buildable.
See what works for you.
Everyone has such different undertones to their skin.
So what works for me may not work for somebody else and vice versa."
Byrdie: What about placement?
Bieber: “My favorite thing is starting at the apples of the cheeks and bringing it up.
I do like bringing blush up because [it helps lift the face].
I’ve learned so much on TikTok about makeup placement.
I do think it really does change the whole face.”
It’s supposed to look like it’s like fading out, like sun vibes.
Byrdie: It’s really pretty.
Have you tried “boyfriend blush?”
It goes a little lower and makes you look like you just went for a run.
Bieber: “No!
I love [the sound of] it.
I’m likehow do embody that?That’s my favorite thing.
Byrdie: What’s your go-to summer makeup look?
I love when blush looks very juicy, glowy, dewy, without looking sweaty or greasy.
Like really just beautiful.
Byrdie: Do you have any Lip Tint and Pocket Blush combos you’ve been liking?
Bieber: “You know what has been working really, really nice?
you’re free to shop Pocket Blush for $24 atrhodeskin.comstarting June 20. you could join the waitlisthere.
