She’s glazed from head to toe.
I am honored to have had the chance to watch it all come to fruition.
Its rare to describe a celebrity of Hailey Biebers caliber as graceful, kind, or soft-spoken.
Id describe her as all three.
Shes a celebrated street-style star and has now become everyones resident dewy-skin icon.
When meeting Hailey, her skin is the first thing you notice.
Makeup: Chanel
Its so dewy that it looks airbrushed.
Ive always loved the ritual of skincare, she says.
Its a big part of self-care to me.
Full Look: Rodarte
I know what I like and what works for me now, she says.
I feel like I learned a lot from her and how big she was on hydrating.
Who doesnt want to look glazed and dewy from head to toe?
“I want to look bitable.”
Rhodes branding hinges on being an edited skincare philosophy or one of everything good.
Like Haileys own personal style, everything is stripped back and minimal.
Like the perfect pair of jeans that you keep going back to or the perfect little black dress.
I wanted to do the same thing with skincare."
I didnt want to make a brand that only worked for me, she said.
Im a people pleaser to a fault, but in this scenario it really helped me.
Im not going to shove things down your throat and say buy this because Im a celebrity.'"
I didnt even realize how much people were going to gravitate toward it."
I like to curate a moment, and Coachella was a really fun moment to do.
She explained how shes never fallen asleep with makeup on before.
(This is very impressive.)
If people associate me with the clean or minimal aesthetic, then so be it," she says.
“But my thing is just encouraging people to embrace what makes them feel good.”
I really have never felt sexier in my life, she says.
Top: Are You Am I; Boxers: Commesi; Pants: Willy Chavarria; Jewelry: Hailey’s Personal
I just want to be healthy."
Hailey also dyed her hair back to her natural color last year, inspiring many to ditch the bleach.
As a brunette, she says she feels like shes really rediscovered her look.
Still, Hailey says shes open to growth and change over time.
You find your thing and [a more natural look] is mine at the moment.
Maybe in three years Ill have black hair and feel even better, she says.
I want to continue to evolve, inside and out.
I want to be able to continue to embrace where Im at in every moment."
The entire product range is under $30, something that was important to her.
Just because something is more expensive doesn’t necessarily mean that it works better.
It really all depends on the formula, she says.
They were like, this is a really expensive formula; are you sure?
Down to the packaging design, Hailey wanted the products to feel “sporty and fun.”
Bring it with you wherever."
Despite this, she still suffers from imposter syndrome.
Top: Beaufille; Jeans: Molly Goddard
I feel grown-up in many ways and have been married for almost four years.
“I feel like people dont take me seriously, and this whole industry is very interesting.
It feels like Im living in a simulation sometimes.”
Hanna Hiller / Design by Tomoko Takahashi
She mentions dancing, fashion, and even medicine, although says she wasnt a school person.
In April of this year, Hailey posted a video on her YouTube channel titledtelling my story.
Since the surgery, Hailey has found it extremely difficult to not be able to be as active.
When Hailey speaks about exercise, her face lights up.
After realizing she mentioned the word routine a dozen times in the interview, Hailey laughed.
Im routine-obsessed, I think.
If that wasnt clear enough."
I need to have my things with me.
Hailey says shes been like this since she was a child, when she was a pack rat.
I would just like to keep little bags packed ready to go."
A true routine enthusiast, Hailey made sure each product can be easily incorporated into your own.
Rhode captures the essence of Hailey herself: reliable and considerate.
(I know this because she offered her jacket after seeing a rip in my pants mid-interview.)
