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B Side
Traditionally, the B side refers to the flip side of a record.
They pull the references, scour the archives, and paint the picture you see on the big screen.
The celebrity, model, or actor is the single with the most airtime.
But the glam team?
Theyre the producers, conductors, friends, and family members.
For lack of a less ubiquitous phrase, they make it work.
Because the origin of a look is just as important as the look itself.
The backstory deserves its hard-earned glory.
They’re the masterminds behind the beauty looks for Byrdies latest issueThe Special Issuefeaturing Kelsea Ballerini.
Below, join us in taking a peek behind the curtain.
I kept the skin fresh and radiant, while still allowing the precise eyeliner to really pop.
Lashes are lengthened but not overly voluminous, keeping the focus on the striking eyes."
Shes always open to new ideas, making our work together feel like a true partnership.
Beyond her incredible sense of humor and respect for the team, Kelseas creativity knows no bounds.
I worked with photographers, models, and stylists to create photoshoots to help build my portfolio.
It was a lot of hustlefinding opportunities, creating shoots, and getting those prints to showcase my work.
(At the time, you needed a hardcover printed portfolio.
To me, those messages are the ultimate compliment.
That moment, that connection, is what makes this work so meaningful and fulfilling."
In my career as a makeup artist, I’ve seen firsthand how makeup can empower people.
“Growing up, I didn’t fit into traditional standards of beauty.
On her aha moments…
“I never had a backup plan.
From the very beginning, my heart was set on this path.
I remember feeling so certain, even when others were pushing for more traditional career routes.
It was always clear to me that makeup artistry was my calling, and I’ve never looked back.
That ‘aha’ moment confirmed it allI was set on turning my passion into my career.”
“As for mentors, there are many artists whose work I deeply admire and respect.
But when I was coming up in the industry, I didnt have the luxury of a one-on-one mentorship.
Advice for those coming up in the industry…
“My advice is to stay patient and persistent.
This business is all about building relationships and proving yourself over time.
Focus on honing your craftmaster the fundamentals, but also experiment and push boundaries.
“Networking is everything, too.
double-check you’re surrounding yourself with the right people, whether thats other artists, photographers, or stylists.
Collaborate as much as you might and never underestimate the power of a strong, supportive community.
“Also, always stay humble.
The industry evolves constantly, and the best artists stay adaptable.
Be kind, work hard, and be passionate about the processnot just the end result.”
The second offered a simple slick-back bun.
“It’s the best!
She doesn’t take herself too seriously, we always have fun collaborating and creating different characters together.”
I loved the instant gratification from creating new looks.
I won various national titles.
On his career highlights…
“Flying to Paris to shoot a fragrance campaign for Balmain withDove Cameron.”
It’s empowering to think we’re in control of the way we present and express ourselves.”
“Do your homework; learn your fashion history and who the major players are.
Then, put in the work and always show up early.
Find a mentor and understand that its always a team effort.
You have to learn to be a team player!”
