They’re beauty powerhouses.
The B-Side
Traditionally, the “B-side” refers to the flip-side of a record.
They pull the references, scour the archives, and paint the picture you see on the big screen.
The celebrity, model, or actor is the single with the most air time.
But the glam team?
They’re the producers, conductors, friends, and family.
For lack of a less ubiquitous phrase, they make it work.
Because the origin of a look is just as important as the look itself.
The backstory deserves its own hard-earned glory.
Bronze cut creases, sunset-flush skin, and a powder-lavender cat-eyes.
I think we all wanted to feel a bit of fantasy.
And Joey was immediately ready to play the part.
“Joey is the best client,” Avendano says, sincerely, about his longtime client.
She’s so witty and has an incredible sense of humor."
To him, their close-knit relationship makes the work fun.
As we continue to work together, it remains such a cute and heartwarming memory for me."
Turns out, Avendano wasn’t focused on makeup when he got into the beauty industry.
“I really wanted to become a fashion stylist,” he tells me.
When it was done, the makeup was praised by all the editors.
The rest is history."
His reputation precedes him, and his kindness speaks volumes.
More importantly, [their] beautiful auras have radiated and allowed me to project that same beauty.
“I grew up reading that magazineand traveling to Fiji for shoot was a dream.”
By the time he finishes the list I’m beaming.
“Same,” I answer.
Work hard and be nice to people."
The inspiration was windswept and bouncy, like it was salty from a day at the beach.
“I’ve been working with her since I moved from Greece to L.A. almost eight years ago.
Ive known Joey since she was a little girl!
Shes family to me.”
He moved to the U.S. in 2013 and became an ambassador for LOreal.
“It was an education for me to be able to work next to him,” Giannetos asserts.
Giannetos exclaims, giddy.
His prolific work has graced the pages in magazines likeVogue,Harpers Bazaar, and ELLE, among others.
“I get to meet so many talented hair and makeup artists who empower me every day.”
He continues: “Beauty for me is my whole life, it’s not only hair and makeup.
Beauty is the way you see your life.
Im so inspired by what I’m doing.
I feel beyond grateful for this gift.”
For that reason, his mentor isn’t a famous hairstylist but rather, his close friend and client.
“My mentor is Maria Menounos.
She discovered me in Greece and practically moved me to Los Angeles.
That’s where my dreams came true.”
We always have the best time."
And, that’s evident.
Our cover shoot was all smiles, jokes, and beautiful work.
It was dump the entire team had real friendships; the connection was palpable.
That’s thanks in part to that gratitude Giannetos was discussing before.
Everyone was just happy to be there.
According to Giannetos, this was another career highlight.
“We had an amazing creative director,” he says.
“We got to play with so many different ’70s-inspired looks.
It was so new for Camila, and for me, to try so many new hairstyles.
It turned out so beautiful.”
Giannetos beauty icons are"of course," he says before naming themold Hollywood stars.
“And J.Lo has always been an inspiration for me.”
On advice, Giannetos, has some great nuggets.
“Listen to people with experience,” he tells me.
“If you disagree, keep listening.”
And, of course, the part that goes without saying: “Work hard.
It always pays off.”
Ain’t that the truth, right?
