The cutesy trend is coming for your hair, makeup, and clothes this spring.
@wolfiecindy/ Instagram
2023’s bow obsession started slowly.
It began, as most things do now, on TikTok.
@wolfiecindy/ Instagram
Next, bows came for our accessories tied ontoover-ear headphonesor purse handles.
Satin ribbons replaced cord chokers.
Brands eventually took notice, incorporating bow designs into jewelry, like Sandy Liang’s constantly sold-out ballerina earrings.
@haileybieber/Instagram
Finally, bows came for our clothes, and this past Fashion Month, our beauty routines, too.
At this point, it’s official: We’re in our bow era.
@haileybieber/Instagram
It’s easy to understand why the motif has taken over our collective consciousness.
Besides thesoft-goth revival, the past two years have overwhelmingly been defined by an embrace of hyper-femininity fashion-wise.
It started during the pandemic with the emergence ofcottagecore, followed by the dominance of last year’s daintyballetcoreaesthetic.
Liang isn’t the only designer embracing the trend.
But the trend has legs way beyond the runway.
Celebrities are starting to get the memo, too.
There are truly countless ways to get in on the trend.
Simply tie a ribbon around…. anything, really.
As this trend is proof, bows are more versatile than their girlish reputation would have you believe.
They can be prissy, elegant, coquette-ish, or gothit’s up to you to decide.
Consider this spring your excuse to tie one on and get in on the bow trend in style.
