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Enter:In Groov, Hillian’s ode to herbal and botanical skincare.
Ahead, Hillian opens up about launching her skincare brand.
Briana Balducci / In Groov / Shani Hillian
It was sacred moments like this that ignited her passion for plant medicine.
“My grandma, Ina, is the most influential person in my life,” she says.
“She knew nothing but how to live with herbs and use them daily.
In Groov / Shani Hillian
She succinctly describes her company’s ethos as “a skin wellness brand encompassing the whole of you.”
For her, this means her products aren’t meant to be a “fix or cure.”
Instead, she aims for her multipurpose offerings to help balance and aid your skin.
Nutritionist and health educatorSelena Ayala, board-certified dermatologistDr.
The Product
In Groov debuted in October with itsEvery Mood Cleansing Oil.
“The process came witha lotof trial and error,” she says.
Janiah McKelton
Despite the bumps in the road, it was always clear that her first product would be acleansing oil.
“Oil is the only ingredient that does not alter your skin’s pH,” she explains.
Whether you’re dealing with acne or sensitivity, she says the product can work for you.
However, Hillian is quick to state that Every Mood isn’t meant to be a magical solution.
“Perfection is an illusion,” she says.
“Ifglass skinis the byproduct [of Every Mood], that’s wonderful.
But that’s not the end goal.”
It’s made with beloved comforting ingredients likevitamin E,amla, andargan oil.
Milk thistle seed oil, however, is one of the standouts.
Another noteworthy ingredient in the cleanser-moisturizer hybrid isprickly pear.
“Prickly pear is an ode to my culture and country of Jamaica,” she says.
“It is in the aloe family and is a super hydrating oil.”
She says she also included the ingredient because it supports theskin barrierand is rich invitamin Ka natural radiance booster.
There are many reasons for that.
First off, this product delivers a fully immersive experience.
When I opened the box, I was impressed with Every Mood’s sleek, translucent bottle.
Immediately, I also noticed the syringe was slanted at the tip.
“A straight tip dropper is used for volume and administered all at once,” Hillian explains.
She says opting for a slanted dropper allows the perfect amount of oil to be dispensed.
According to her, you only need four to six drops, and I can confirm that’s sufficient.
There are no added unnatural fragrances.
It’s only scented with naturally derived grapefruit, lavender, and vetiver essential oils.
I also love that the oil’s texture is lightweight with tons of slip but is deeply moisturizing.
I then applied toner, serum, and more Every Mood to my damp skin to moisturize it.
My skin has felt extremely refreshed and smooth each time I use the multipurpose oil.
