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e.l.f Cosmetics

Any product aiding in the eternal quest forlong-lasting makeuppiques our interest.

And, when the offering is coming frome.l.f.

e.l.f. Cosmetics Power Grip Matte Primer on a blue background.

e.l.f Cosmetics

Thanks to its affordable and efficacious formulas, e.l.f.

is a go-to brand in every makeup category, but we have a soft spot for its complexion products.

Building off the mega-viral success ofPower Grip Primer,, e.l.f.

e.l.f. Cosmetics Power Grip Matte Primer on a blue background.

e.l.f. Cosmetics

The Product

e.l.f.

’s OG Power Grip Primer.

’s other two Power Grip Primers, the matte version retails at $10 for 26 mL.

e.l.f. Cosmetics Power Grip Matte Primer

e.l.f. Cosmetics

It also comes in a pocket-sized, travel-friendly version, which is priced at $5.

The Formula

This one is for thecombination,oily skin typefolks out there.

In addition, the water-based Power Grip Primer contains skin-soothing niacinamide, which can help reduce inflammation and redness.

Byrdie Associate Editor Abby Dupes

Abby Dupes / Byrdie

’s Power Grip Matte Primer, I can confidently say it has earned a place on my vanity.

At just $10 a pop, this primer is an easy add-to-cart.