Lately, everyones been buzzing about the so-called return of the messy bun.

And maybe, just maybe, its ushering in a new era of beauty where effortlessactuallymeans effortless.

The look was all about effortless polisha Gen Z evolution of the original Glossier girl with a hyper-curated vibe.

Alix Earle with Messy Bun Hairstyle

The slicked-back bun became a staple because it embodies sophistication and effortlessness all at once, says stylistJerome Lordet.

Weve seen this shift reflected across all facets of beauty, including in the resurgence of the messy bun.

Theres been a noticeable change in what clients are asking for.

Miley Cyrus and Zendaya with Messy Bun Hairstyles

Getty Images / Byrdie

Many are gravitating toward styles that feel more natural and lived-in, says Lordet.

Atrulyeffortless topknot is the perfect embodiment of what being Brat is all about.

The messy bun carries a more relaxed, free-spirited energy, says Lordet.

Pamela Anderson with a Messy Bun Hairstyle in the 90s and in 2023

Getty Images / Byrdie

Of course, this isnt the first time a low-maintenance look has taken over the beauty conversation.

Back then, it was all about that undone, just-throw-it-up feel often secured with scrunchies or claw clips.

He adds that the key to making things look intentional (instead of unkempt) is balance.

Charli xcx with Artful Messy Bun Hairstyle on the Red Carpet at the Met Gala

Getty Images / Byrdie

But despite what Instagram memes might suggest, there arent just two types of beauty.

Sure, some people are firmly Team Messy or Team Slicked-Backbut why choose?

Both styles reflect different moodswhether you’re channeling precision or effortless charm, says Kimble.

At the end of the day, beauty isnt about choosing a sideits about choosing yourself.

Messy, slicked back, or otherwise.