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Every Dieux launch ishighly anticipatedandalmost immediately viral, and their latest one is no different.
It’s a lofty list of claims, but if any brand can deliver, it’s Dieux.
Dieux
It’s always intentional.
“The surfactants you choose will change a cleanser, and what its used for.
A gentle yet effective combination of surfactants was the number one priority for me.”
Dieux
From there, they went straight to the lab.
Once the team started testing, it was erase the formula was a hit.
But there was one issue.
Dieux
“For the first time ever, the team was split,” de Lemos recalls.
“There was some controversy around the fragrance (or lack thereof).”
And the feedback was clear.
“From our community to our team, the option of fragranced and fragrance-free delighted them.
This nuance guarantees that anyone can use Baptism, regardless of personal preference on fragrance.”
That means there’s no need to go in with a balm or oil beforehand.
Simply apply the cleanser on dry skin, add water, and get to scrubbing.
Adelaide Giesey, editor
“Cleansers and I have always had a tricky relationship.
Furthermore, I only reach for a cleanser as part of my evening routine.
So I was eager to test out the brand’s first cleanser.
I opted for the fragrance-free formula since I tend to be sensitive to scents in skincare.
My skin looks super clean and doesnt feel dry or super stripped after rinsing.
This cleanser feels really luxe and reminds me of the first step when getting a facial which I love.
The fragrance is nice as well, it’s sophisticated and inoffensive.
