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Founder Amber Fillerup Clark gives us all the details.
Dae
I believed in magic for an embarrassingly long time.
Dae
We’re talkingfairies, Santa, the works.
The biggest culprit?Dry shampoo.
But if there’s any brand that could deliver on promises of magic, it’s Dae.
Dae
Ahead, Fillerup Clark fills us in on the new launch, plus my honest review.
It was so perfect."
Fillerup Clark adds that actual fairies also served as the inspo for the launch.
Like the brand’s other products, the formula uses plenty of desert-inspired ingredients.
The hero at work is Mojaveyucca, which has natural cleansing properties.
It also gently exfoliates and promotes a healthy scalp.
Dae Hair
“That convenience of an aerosol is hard to match, but I think we did it!
The ‘poof’ is so smooth and consistent, which was so important.”
So, the DNA of our brand was built into this product."
Dae
Its an incredible style refresher.
I am especially weary when it comes to powder formulas.
It distributes the formula finely and evenly, and it smells great.
Bella Cacciatore
What can I say?
I’m a believer.
Dae Fairy Duster is available exclusively on the Sephora app on February 5, andsephora.comanddaehair.comon February 6.
