We put it to the test.
Pamela Hanson
It’s true that we’re experiencing a bit of beauty brand fatigue.
Think:Tower 28’seczema-safe formulas orThe Ordinary’sstraightforward science-backed skincare.
Pamela Hanson
It sounds obvious, but specific, solution-driven formulas are ones that stand out in the ever-so-saturated beauty market.
Brooke Shields' new haircare brand,Commence, formulated specifically for women over 40.
Ahead, everything you gotta know about the launch, plus team Byrdie’s honest reviews.
Commence
But Shields hasn’t always felt so confident about her hair.
My relationship with my hair has changed dramatically," she tells Byrdie.
“When I was first heralded for my hair, it didnt feel earned.
Commence
Whatever that genetic line is… it didnt necessarily feel like mine.
So I would wash it and that was it.
But now, my hair colors my whole approach.
Commence
While the brand takes haircare seriously, Shields didn’t it tofeelserious.
“I wanted the packaging to have a vitality to [it],” she says.
Instead, we tend to use words likemenopause,dry, and just all this negativity.
Holly Rhue
And it irked me because I actually feel fabulous in my life.
Another must for Shields?
My first demand was large font.
Olivia Hancock
Commence is starting with a dry shampoo, root serum, and leave-in conditioner.
The trio is meant to create an optimal environment for healthy hair while protecting scalp health.
The formulas contain less than 60% water, compared to the industry standard of 80%.
Adelaide Giesey
The2-in-1 Instant Shampoois an aerosol-free dry shampoo that soaks up excess oil and leaves hair feeling clean and voluminous.
“All of the dry shampoos on the market…
I find to be… egregious,” says Shields.
TheThickening Root Serumis all about a healthy scalp to create the optimum environment for thick, healthy hair.
Finally, the3-In-1 Leave-In Conditionerprotects from heat damage, mitigates frizz, increases shine, and nourishes strands.
My hair actually feels clean after using this, not just dry and mattified.
Immediately, my curls responded well to the formula, appearing more smooth and shiny.
As my hair dried, I noticed that my curls felt softer and more hydrated overall.
Because of this, I definitely plan to keep using this conditioner on wash days.
I wish the bottle was bigger.
Since I have a lot of hair, Ill likely run through the conditioner quickly.
My first impressions were that it had a nice subtle scent and lightweight texture.
you’re free to apply it to dry or wet hairI tried both.
Diving straight into my dry roots I was impressed with the quick dry time and no weigh-down.
If anything, it appeared to give me a little lift which I welcomed.
There are also many hydrating benefits to this formula which my scalp loved.
All three products are live now onshopcommence.comfor $21-$30.
