Eve by Boz
Bozoma Saint John needs no introduction, but her incredible accomplishments deserve to be rattled off.
In 2021, she secured the #1 spot on Forbes' World’s Most Influential CMOs list.
Can you share some insight into your hair journey?
Eve by Boz
“My family moved around a lot during my childhood.
Although my mother was a fashion designer by trade, she was also our hairdresser.
For her, the expression of our hair was really important.
Eve by Boz
My Blackness and total acceptance of myself were birthed at home.
I worelong braids,cornrows,afro puffs, etc as a child.
In our household, our hair, makeup, nails, and fashion were celebrated.”
Eve by Boz
Did your relationship with your hair change as you entered the corporate world?
“When I started getting into these corporate spaces, I started feeling the pressure.
I also received advice that I shouldn’t wearred lipstickorred nail polish.
It was that kind of feedback that drove me totally off the ledge, though.
Was there an “aha” moment that made you want to launch Eve by Boz?
I contemplated the beauty industry because I had never done that before.
However, I also started makingwigsduring that time.
I never found hair with a texture, density, or lace I really liked.
My friend later told me, ‘You know way too much not to be doing something with hair.’
That was music to my ears, and I bought a ticket to Guangzhou.”
What did you learn while in Guangzhou?
I went there for 12 hours a day for four days and made so many friends.
I asked one vendor, “Why is the lace always white?'
They said, ‘Because nobody asked us for anything else.’
While there, I saw it was possible to achieve different lace colors and textures.
What products are you launching with?
“We havewigsand closures in three lace colors (Chestnut, Hazelwood, and Mahogany) and bundles.
Our hair is named intentionally because I feel the current options on the market are named inappropriately.
Eve by Boz also includes a hair care line.
Why was it important to launch maintenance and styling products as well?
“When I started this journey, I thought I would launch wigs and extensions.
Then, I realized I needed hair care for the hair.
I wanted to create products that increase the longevity of the hair and use ingredients from the African continent.
We useshea butter, palm kernel,moringa,rosehip, andbaobab.
Of all the products, I have two crown jewels, theHair Perfume OilandGoddess Paste.”
Are there other impactful touches you’ve made to ensure Eve by Boz offers an elevated experience?
“I wanted the purchasing journey to feel luxurious.
On top of that, our hair is packaged in a bonnet.
Ghana Textiles, the country’s oldest textile company, made the bonnet fabric.”
In addition to launching a beauty brand, you’re joining the cast ofReal Housewives of Beverly Hillsthis season.
Will we see some behind-the-scenes footage of your journey with Eve by Boz on the show?
“Since I’m new, I have to establish myself first.
The majority of this season will focus on getting to know me personally.
People know my career and past but don’t know me as a woman.
So, I spent this season carving out space for this version of myself.
You’ll catch sprinkles of my transition into entrepreneurship, though.”
What impact do you hope Eve by Boz makes on the industry?
“I didn’t take a dollar from anyone to build this brand.
