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you’ve got the option to find it at Target.

“Performance was paramount.

Blake Lively and Holly Rhue

Byrdie / Guy Aroch

(Finish your strengthening shampoo and hair mask, then use the moisturizing set the next time.

“And they all use shampoo with a mask.”

For starters, Lively wanted neutral-toned packaging that could seamlessly slide into any shower shelving.

blake lively posing with Blake Brown products against sepia background

Guy Aroch / Blake Brown

She also wanted the products to be stackable and almost “click” together: hence the hexagonal component.

Finally, of utmost importance to Lively was the fragrance.

Pay particular attention to the layers around my face and how they increase in fullness.

blake lively’s blake brown haircare line in copper shower

Guy Aroch for Blake Brown

But following my at-home Blake Brown blowout, this part of my hair looks significantly fuller.

I’m sold forever.

Blake Brown is available to shop atTargetandBlake Brown’s websitestarting August 4.

before and after photo of byrdie editor holly rhue using blake lively haircare

Holly Rhue / Byrdie