Elf cosmetics

Billie Jean King needs no introduction, but her beyond-impressive career accolades deserve to be rattled off.

The California-born athlete is a former world no.

1 tennis player, winning 39 Grand Slam titles throughout her career.

In the 50 years since then, King has continued to fight for gender and pay equity in sports.

Case in point: Her new partnership withe.l.f.

Ahead, the legendary tennis icon opens up about her work with e.l.f.

Skin, her beauty routine then and now, and cultivating self-confidence.

I didn’t want that to happen.

I wanted boys and girls to have equality in sports.

I thought the match could kick off the floodgates of our minds.

I’ve had so many women tell me that night changed everything for them.

And with men, it awakened them, especially if they had a daughter."

On Her Partnership With e.l.f.

Skin

“This partnership makes sense because e.l.f.

wants equality, so our philosophies are totally aligned.

They love that I talk about equality and improving young people’s lives.

Also, most people believe athletes don’t like makeup, but we do.

I think it’s important that we take care of our skin and bodies.

I want us to look good and play great.”

ELF cosmetics

On Her Introduction to Beauty

“My mother was a cosmetologist and did hair.

She would never go out without makeup, even to the grocery store.

Growing up, we also used to play around with our hair and makeup.”

Now, most tennis players wear makeup and put a ton of sunscreen on.

Personally, I’m starting to have more fun [with makeup and skincare].

It helps older generations become more alert."

You have to ask yourself,Who are you?

What do you stand for?Being kind and good to people is also key.

You also have to surround yourself with people who are [aligned with you] mentally and emotionally.

Another thing is don’t make a run at be perfect.

No one is perfect, and no one can always be brave."