The model and newly-minted beauty founder gave us all the details on her fragrance brand, Orebella.
Each perfume is alcohol-free and made with a bi-phase formula.
Ahead, Hadid herself reveals the inspiration behind the brand and introduces each of the inaugural three fragrances.
Elizaveta Porodina for Orebella
The Inspiration
Hadid explains that the brand is something she’s been dreaming up for years.
“I was always a nature baby,” she explains.
And then with my dad, it was just different."
William Callan for Orebella
This garden was her connection to nature, and the fragrance’s floral notes are a reflection of that.
I could sit there and be a kid and take in nature."
Then, there’s Salted Muse, which Hadid describes as “woody” and “androgynous.”
Elizaveta Porodina for Orebella
As the name suggests, this fragrance was inspired by the ocean.
Finally, there’s Blooming Fire, a warm floral heavy on Tahitian monoi flower.
She adds that she wants the fragrance to make people feel safe and bring them back to carefree days.
Elizaveta Porodina for Orebella
Still not sure which one to pick?
I asked Hadid to describe each fragrance as an outfit.
“Window2Soul would be a really cute bustier floral dress with cowboy boots,” she says.
And Blooming Fire would be a bathing suit with a brown leather vest and oversized, low-waisted jeans."
you could shop the ‘Orbella fragrances onorebella.comon May 2, andulta.comon May 10.
The 10mL is available for $35, 50mL for $72.
and 100mL for $100.
