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This year, we have made it clear to brands: Get a POV or GTFO.
Brand identities were fairly literal just a few years ago: Are you pro-artist?
Are you easy and breezy?
Thats because the beauty masses are well-informed, from INCI lists to sustainable business practices.
The lipstick we wear better look great and the brands we support with our dollar better be vocally anti-racist.
Is that too much to ask?
Sharon Chuter/Design by Cristina Cianci
These are the change-makers, the people who strive to make the beauty industry better.
The accounts 135,000 followers take part in holding brands accountable by following up on those commitments.
What mark do you hope to leave on the industry as a whole?
mia davis/design by Cristina Cianci
To ensure everyone knows they belong, even if theyve been told otherwise.
What makes you excited for the future of the industry?
They are using their wallets to bring about the change we need."
nabela noor/design by cristina cianci
What needs to change about the beauty industry?
white, cisgender, thin) of what is beautiful.
“But we still need to push for change in all of these areas.
karen young/Design by Cristina Cianci
They need to do the hard, uncomfortable workincluding at the very top.
Not just “clean” marketing, but for real.
This says a lot about the first-generation Bangladeshi-American and her dedication not only to advocacy, but to positivity.
stephen alain ko/Design by Cristina Cianci
Young is an entrepreneur, having created Oui the People (formerly Oui Shave) in 2015.
One of Youngs greatest accomplishments, in her own words, has been getting older.
It goes hand-in-hand with her personal mantra: F*ck that to perfection.
Trishna Daswaney/Design by Cristina Cianci
I hope when someone buys a product a hundred years from now the language has been changed.
Novel thought, right?
Helping to dispel myths on sunscreen and ingredient mixing!
gregg renfrew/design by cristina cianci
I hope that I’ve helped more people become interested in science and chemistry.
Notably, Daswaney doesnt make any personal profit from her brand.
The money made from Kohl Kreatives supports the free workshops.
claudia teng and olamide olowe/design by cristina cianci
The beauty industry needs to become less tick box-y.
Im most looking forward to innovation but also greener solutions.
We currently up-cycle to create our products.
Most things to be honest!
Our industry is largely self-regulated, and the FDA has limited authority to oversee the $90 billion market.
The two products help with skin issues like hyperpigmentation and eczema-prone, dry and/or itchy skin, respectively.
Instead of covering or hiding flare ups, Topicals fans are empowered to share their flare ups proudly.
We take the focus off of having ‘perfect’ skin and put the onus on having funner flare-ups.
“There is an unattainable standard of beauty that 99 percent of people dont fit into.
In addition, darker skinned folks have very rarely been included in the conversation.
At Topicals, we know that you make skin look goodnot the other way around.
We are fluid, imperfect, shape-shifting, and real representations of you and your skin.
We also test our products on all shades because inclusion is more than just visual representation.”
