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It launched officially in 2011 with eleven carefully curated productsand the rest, as they say, is history.
Ahead, we dive into our favorite As I Amproducts.
As I Am / Facebook
Thisco-washwas the first thing I had the opportunity to try from the brand way back when it came out.
But excessive washing left my strands feeling super dry.
Enter the Classic Coconut CoWash.
It’s a godsend.
Classic Curling Jelly
Wash-and-go folks know the benefits of a good gel.
And this one delivers on all three of those promises.
After, I’m left with soft, bouncy curls that look hydrated and smooth.
I mix it with water and gently rake it through my hair.
It has that awesome cooling/tingling feeling on the scalp and really leaves your hair feeling soft and shiny.
Worth noting: My boyfriend is also a fan.
It’s the perfect product for twist-outs and braids-outs when you need definition without the frizz.
Note: A little goes a long way with this one.
Jamaican Black Castor Oil Water
This product is among the most interesting to me.
you could even use it on your skin and faceit’s super handy during the dry winter months.
It feels amazing on the scalp, too.
It’s the perfect shampoo to use when my scalp is feeling a bit grimy after too many workouts.
It’s recommended to use at least twice a week, or as often as recommended by your doctor.
Like the shampoo, you really want to focus your efforts on your scalp when you apply it.
Int J Mol Sci.
2017;19(1):70.
