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I put it to the test.

Anastasia Beverly Hills

Every year, there areproductsthat take overGet Ready With MeTikToks and beauty tutorials everywhere.

Anastasia Beverly Hills Brow Freeze Gel

Anastasia Beverly Hills

Today, Anastasia Beverly Hills is expanding its legacy with a sister product to the viral brow wax.

Introducing theBrow Freeze Gel, launching January 4.

Ahead is everything you should probably know about the new launch, plus my honest review.

Anastasia Beverly Hills Brow Freeze Gel

Bella Cacciatore

The Inspiration

When it comes tobrow trends, we’re currently in the Wild West.

That’s where this gel comes in.

The included applicator has a triple-action comb tip with micro bristles to grab each and every hair.

blonde woman wearing the Anastasia Beverly Hills Brow Freeze Gel

Bella Cacciatore

Brow Freeze Gel is formulated without parabens, phthalates, mineral oil, and fragrance.

So, the thought of a gel-wax hybrid was exciting to me.

Bella Cacciatore

Based purely on performance, this is an excellent product.

However, aesthetically, I’m not sure we’re a match made in heaven.