No monogrammed shoulder bag was complete without a tube or two rattling around.

But much like its consumers, lip glosses have grown up.

“They’re the hardest-working partstalking, eating, smilingdespite also being the most sensitive skin.

Close Ups of Glossy Lips and Lip Gloss

I think lips are finally getting the TLC they deserve.”

Clinique / Byrdie

Unlike long-wearing lipsticks or stay-all-day stains, lip glosses need to be reapplied often.

The theory reflects that consumers turn to small indulgences during economic recessions when they cannot afford larger luxuries.

Woman Applying Lip Gloss

Lancome / Byrdie

It’s important that they make their way into your lifestyle, which includes aesthetics.

“I remember being obsessed with those roll-on lip glosses that taste like fruity bubble gum.

Woman Applying Lip Makeup

Clinique / Byrdie

Woman Applying EOS Lip Balm

EOS / Byrdie

Woman Applying Lip Gloss and Lip Smacker Tubes

Lip Smacker / Getty Images / Byrdie