The acclaimed artist opens up about her soulcare journey.
-Hallie Gould, editor in chief
Affirmations are a soul-anchoring ritual in Alicia Keys' life.
Every touchpoint of the brand is embedded with Keys' empowering energy.
The term is a two-fold concept Keys defines as simultaneously nurturing your soul and nourishing your skin.
“When creating Keys Soulcare, we had so many revelations,” she says.
For Keys, caring for her skin and soul became deeply intertwined practices over time.
Anairam
“My skin was super sensitive and prone to breakouts,” Keys says.
Prioritizing my health and well-being was the catalyst for creating Keys Soulcare."
Along her path to wellness in 2016, Keys famously swore off wearing makeup on covers and red carpets.
“Often, we get confused and believe that beauty is only external,” Keys says.
Keys Soulcare is a physical manifestation of all the inner and outer work Keys has done throughout adulthood.
“The energy around Keys Soulcare is a beautiful combination of ancient meets modern,” Keys says.
Anairam
“These ancient concepts have been around for so long, and they’ve been so successful.
Sometimes, we forget that there are so many natural ways to feed your soul and nurture your skin.
2022 marked a landmark moment for Keys Soulcareand Keys herself.
“Sometimes, the beauty world confines you.
With Keys Soulcare, we support the idea that you don’t have to cover up.
Excitement instantly gushes from Keys' voice when our conversation pivots to the glow-enhancing serum.
Anairam
It really is a viral sensation, and seeing how much other people love it feels good.
Like with music, you never know what people will respond to.”
“It’s beautiful to see people resonate with our philosophy and product offerings,” she says.
Anairam
It’s the dream, to be honest.”
“Keys Soulcare is for everybody,” she says.
“I’m teaching my boys about skincare.
Anairam
I’m always asking them, ‘How do you feel?’
or ‘How can I support you better?'”
The show debuted off-Broadway in late 2023 before transitioning to the historic Shubert Theatre on Broadway in March.
Anairam
“We launched on Broadway this year and won two Tony Awards.”
Theater is not the only new territory Keys is immersing herself in, however.
“We never dreamed there would be an art collection that holds our family name.
It’s so beautiful.”
And that’s the concise version of Keys’ resume.
“I’m so much more in touch with the truth.
However, I do think the younger version of me would recognize herself in who I am today.
Even though I’ve changed so much, my spirit and essence remain intact.
I’m grateful for that because things in life can change us.”
She now finds comfort in the unknown and welcomes whatever calling beckons her next.
“I’m so excited to continue to evolve,” she says.
“I’m open-minded about what’s possible because it will lead you to places you never imagined.
I’m learning, now more than ever, that there is no limit.
There’s so much more to dream about, and I finally feel free enough to do it.”
