“Social media has made it so these women have to excel in all forms to build an audience.
Ahead, we’re highlighting nine next-generation artists inspiring us musically and aesthetically.
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Mariah got her start in music while in college.
The track eventually reached Soundcloud and kicked off her career.
Three studio albums later, the rest is history.
Her approach to beauty is equally mesmerizing, featuring signatures like soft glam makeup and jet-black hair.
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Though 30-year-old Genfi is in the spotlight now, the artist’s success didn’t happen overnight.
She also never graces the stage or special appearance without her classic lip comboblack liner and gloss.
Her smash hit “What It Is” reached peak virality on TikTok and became certified Platinum.
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Doechii’s persona oozes confidence and creativity, which is readily reflected in her beauty and style choices.
Her aesthetic can best be described as Afrofuturism meets Y2K indie sleaze.
With her hairstyles alone, she’s experimented with everything from ablack-and-pink mulletto atwo-tone pink bob.
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Latto
Latto, born Alyssa Michelle Stephens, has steadily risen to superstardom since her preteen years.
As far as beauty and style go, Latto has become known for her sexy Southern bombshell aesthetic.
One scroll through her Instagram, and you’ll notice her affinity for sultry soft glam and gorgeous blondebalayage.
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Aside from music, it’s scrub the rap sensation is passionate about expressing herself through her personal style.
Everything about Flo Millifrom her hair to her outfitsmakes her feel like your cool older sister.
She’s fly, confident, and beautiful.
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She’s just getting started.
Leray is not only a force to be reckoned with in music but also in beauty.
Her influence is especially undeniable when it comes to hair trends.
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While building her music catalog, Destiny has simultaneously maintained a footprint in the acting world.
The actress-singer-dancer is truly a powerhouse, with nearly 10 years of experience on her resume.
Simultaneously, Serayah has built up her music catalog, releasing two EPS and several singles.
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Throughout her career, we’ve also come to know Serayah for her “around-the-way-girl” image.
Her outfits showcase an equal affinity for casual streetwear looks and special-occasion couture pieces.
Beauty is at the core of Serayah’s image, too.
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Getty Images / Byrdie
