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The perfumes we wear practically write the stories of our lives.
This summer, I wanted to look into the biggest, most emergent trends in luxury fragrance.
I’m feeling fancy, ok?
Luckily, I didn’t have to look very far.
There is so much happening in the category right now and so much inspiration to be had.
L’Oréal Luxe / Beaumonde
People just want to have fun and switch it up.
In a world where micro-trends are over before I’m even able to finish reading about themwe move fast.
She explains, “There is a blurring of frontiers, a kind of democratization of perfumewhich we love.
Let’s make some memories.
Rose scents were often considered stuffy or without whimsy.
Now, I’m giddy to say, the rose is back and more sumptuous than ever.
The scent is especially elevated due to a new partnership between LOreal Groupe and Cosmo International Fragrances.
TLDR: In 2024, we want a rose to smell like a rose.
And now, we have exactly that luxury.
And while we all lead very different lives, there are universal experiences that bind us.
And this luxury fragrance trend speaks to the keen understanding of how to reach all of us at once.
“It’s a balance of surprise and reassurance,” Lebret Leroux muses.
“There’s so much emotion in that.”
It’s built-in blissand don’t we all need a bit more of that right now?
Nothing can be perfect, but the significance is in the measured change through transparency and manageable steps.
Similar programs exist for fragrances includingViktor&Rolf’s Good FortuneandArmani Beauty’s Acqua di Gio.
The New Gourmand
Much like the rose, gourmand scents have gone through a renaissance of sorts.
The success of the edible scent is predicated on balance.
This summer, we want our sweet scents dipped in a bit of savory.
We all know the ubiquitous influence of an Aesop sighting on a bathroom sink.
Similarly,YSL Beauty’s Libre Eau de Parfumlooks like an extension of your most special jewelry.
Think: golden necklaces and a black pendant worn with an asymmetrical top.
It’s warm, it’s sweet, and it’s fashion all at once.
It makes me feel like I’m a part of something luxurious each time I pick it up.
