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Why is it so important?
Generally, it can be used across allskin types.
Drunk Elephant
Amongst the top brands in this category isDrunk Elephant.
Its original C-Firma Fresh Day Serum has been a bestseller since the brand first launched.
The Inspiration
Drunk Elephant already had an award-winning vitamin C serum.
Drunk Elephant
So why create another?
But not everyone can handle such a potent formula from the start.
The new C-Luma Hydrabright Serum is the gentler alternative.
Drunk Elephant
Think of this new category as the ideal way for someone to introduce vitamin C into their routine.
“The formula includes hydration-boosting ingredients and has a unique, lightweight water-serum texture,” explains Masterson.
How is this new product stabilized?
Holly Rhue/ Byrdie
Masterson shares that C-Luma’s shelf life is three years unopened and 12 months after the first use.
So no need to worry, you have plenty of time to finish the whole bottle!
Start by cleansing your face, then apply one pump to dry skin.
Olivia Hancock/Drunk Elephant
The only Drunk Elephant formula to avoid pairing it with is C-Firma.
“Use C-Firma during the daytime and C-Luma at night,” she says.
Its a winner!"
Adelaide Giesey/Byrdie
Any product with a high percentage of actives or acids has always given me pause.
The texture is very lightweight and almost creamy.
I like to use antioxidant products as part of my morning routine.
My first few times using the product I did experience some light tingling but nothing that caused any concern.
I recommend this formula to anyone looking for a beginner-friendly vitamin C serum. "
