This standout hue can really transform a look, but it does require upkeep.
We talked to the masters for you.
This seems quite logical, but really, who knew?

@karliekloss
(Now we do!)
Meet the Experts
If you’re already blonde, going platinum starts at your roots.
However, if the root is too far off of the scalp it will not lift evenly.

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Ideal skin tones are usually fair, medium, or a yellowish tint.
A clients eye color and lifestyle are also important to keep in mind."
Maintenance Level:It’s definitely a high-maintenance look.

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Don’t go longer than six to eight weeks without a full-on touch-up.
Similar Shades:White,Pastel, andSilver Blonde.
Keep scrolling to learn all about these icy-blonde looks and what you might expect at the salon.

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Her razor-sharp bob looks especially icy and cool against her bold brows.
The slightly grown-out roots do a great job of creating a relaxed yet put-together feel.
Herbeautifully toned afrosealed the dealit’s now an indisputable fact that Solange can doanythingand make it her signature.

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It really suits her!
Camille Johnson’s Curls
@offbeatlook
YouTuberCamille Johnsonhas such amazing platinum curls.
The actress usually keeps to a warmer platinum hue, which often combinesashy blonde tonesfor a more lived-in appearance.

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This look is a true work of art.
She kept a warmer undertone to her bleached look and dyed the underside a deep black color for contrast.
Overall, the two-toned look stands out nicely against her olive-toned skin and dark, bold brows.

@dovecameron
Perrotti says this is why he’ll use a higher developer oncoarser, thicker hair.
The shorter style and deep side partsuits her face shapeand brings out her naturally gorgeous features.
Consistent touch-ups and matching bleached brows make everything feel soft and seamless.

@offbeatlook
Rose Byrne’s Sleek Look
ActressRose Byrnewent platinum and we can honestly say we’re loving it.
Warm tones and the slightest amount of root give her hair a natural feel.
Shakira’s Natural Roots
Shakira’s worn different versions of platinum hair for a long time.

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Platinum Curls Like Jasmine Sanders
@golden_barbie
Jasmine Sanders' platinum curls are so dreamy.
Cropped Like Carey Mulligan
Actress Carey Mulligan’s hair has been colored a variety of shades.
Klossy’s Blonde
Karlie Kloss briefly dabbled in platinum before returning to her usual sandy blonde.

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Both Alexe and Perrotti tout the Olaplex treatments and shampoo which help add protein back into lightened hair.
They’re both also fans of L’Oreal’s haircare.
Alexe loves Smart Bond Strengthening System and Perrotti likes the Absolut Repair Gold QUINOA.

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@dualipa

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@golden_barbie

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@karliekloss

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