Dressing up for the culture.

Pre-Pandemic Nostalgia or Social Media Culture?

So why is everyone suddenly going above and beyond with outfits for events?

Margot Robbie, Taylor Swift, and Beyonce in dramatic outfits worn to the Barbie premiere and Eras and Renaissance tours

Both Panzoni and Afriyie agree, though, that modern social media culture truly brought the trend to life.

“Today, you’re free to’t escapeanythingwithout it being posted,” Afriyie emphasizes.

“We’re all always looking for the next big viral moment.”

Dylan Mulvaney and Gabrielle Union wearing dramatic, sparkly outfits for the Taylor Swift Eras Tour and Beyonce Renaissance Tour

Also, crafting outfits to post on social media is motivation to flex a creative muscle.

Afriyie adds that stars reconnect with their characters through their red carpet looks.

Is This Sustainable?

Margot Robbie wears a black Schiaparelli dress inspired by the Solo in the Spotlight Barbie for the Barbie World Premiere

Getty Images / Mattel / Byrdie

Luckily, there are more sustainable ways to take part in the trend.

So…What’s Next?

With 2023 almost in the rearview mirror, we’re left wondering whether this trend will continue into 2024.

Halle Bailey and Anya Taylor Joy wearing outfits inspired by Ariel and Princess Peach for the Little Mermaid and Super Mario Bros Movie premieres

Getty Images / Byrdie

Panzoni also believes the event dressing trend isn’t going anywhereand for good reason.