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Getty Images / Design by Dion Mills
Every beauty lover knows Sephora.
Wall-to-wall lipstick, lotion, luminizers,fragranceswhats not to love?
Getty Images / Design by Dion Mills
Its digital reach is seemingly limitless, offering the same in-store experience wherever you may be.
Apparently, therearesome things even years of visits wont teach you.
Today, the company even has its own in-house label.
Now, digital marketing is embedded in the entire companyits U.S. headquarters is even located near Silicon Valley.
The sales floor is called the stage, and everywhere else is backstage.
Sales associates are cast members, and managers are the directors.
Uniforms are “costumes.”
“At Sephora, our clients are at the center of everything we do,” Solares says.
No more struggling to read tiny, makeup-smudged writing on minuscule labels.
Byrdie Tip
Checking out online?
All orders at Sephora come withtwo free samples, which also go straight into your profile.
Sometimes, it pays to be on top.
For the most part, cast members are stationed in their world.
If youre looking for afragrance, its best to ask someone standing in the fragrance section for advice.
And now that machine does more than just scan your skin for foundation matches.
Itll also help you find the right concealer and lip color.
Its Focused on Bringing Diversity to the Beauty Industry
“We have the best-in-class product assortment!
There’s nothing like being among your people.
The company’s Beauty (Re)Purposed Program collects beauty packaging to be recycled into a second life.
There are other diversity, sustainability, and accessibility initiatives as well.
The same ethos continues today.
