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So shouldn’t Black-owned brands occupy 15% of the shelf space at major retailers?
It became the question that launched (several) billion dollarsliterally.
Courtesy of Brands / Byrdie
If you’re looking to adopt the pledge on your own vanity, you’ve got plenty of options.
Looking for some recommendations?
Read on for what they shared.
Ami Colé
The Precision Eye Definer, with shades including purple and cobalt blue, is great for graphic eye looks.
“There’s a reason why the products go viral-and trust me, the hype is real.
It blurs the skin and leaves a beautiful finish unlike any other product I’ve ever used.
Amazon
Danessa deserves all of her flowers.”
Thebeloved shade Chocolate Raspberry, a shimmery blue-based magenta, is a must-try.
“This is hands down the best full-coverage foundation I’ve ever tried.
Sephora
If there’s a better foundation out there, I haven’t met her.”
This blush blends beautifully and gives my skin extra radiance."
“Keys Soulcare’s Sheer Flush Cheek Tint is an award-winning product for a reason.
Courtesy of Sephora
The creamy formula is buildable, blendable, and downright beautiful,” says Hancock.
“Applying it to my cheeks gives them such a dewy, gorgeous pop of color.
I love all the shades (there are eight!
Amazon
“Pat McGrath Labs packages her signature glowing skin and opulent touches.
“The derm-approved brand keeps those with sensitive skin in mind in every formula.
My personal favorite product is the True Intentions Hydrating Primer.
Amazon
The Lip Bar
“Team Byrdie loves a good lip combo, and I am no exception.
Plus, it’s expanded across skincare and makeup over the years.”
“I was first introduced to LYS Beauty through their viral No Limits Cream Bronzer Stick.
Sephora
It’s perfect for swiping on touch-ups throughout the day and feels weightless on the skin.”
The Sunveil Skin Defense Foundation is its first product drop, and if future offerings follow suitwe’re intrigued.
Sephora
The Lip Bar
WYN Beauty
LYS Beauty
Tonal Cosmetics
