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The characters in the store’s name and general ethos were derived from classic Asian philosophy, Rossi explained.

So, below find the best Shiseido skincare and makeup products.

Shiseido Brand Guide

@shiseido/Design by Cristina Cianci

Plus, experts weighed in on the best ways to use it and share why they work so well.

Meet the Experts

Looking to learn more about this legendary, game-changing brand in the cosmetics field?

Read on for more.

Shiseido Ultimate Sun Protector Lotion SPF 50+ Sunscreen

Gives you a dewy glow and not make you look like you’re related toBeetlejuice?

We love it so much we wrote a full review on it, and dermatologists love it too.

It’s like your SPF is wearing SPF while you wear your SPF.

Shiseido Benefiance Wrinkle Smoothing Eye Cream

What more could you need?

This cream will virtually erase your undereye circles and help with makeup app.

“After six weeks of using the cream, I can report my eyelids have never felt smoother.

Shiseido Eyelash Curler

MicroLiner Ink

There are not enough metaphors in the world to cover how black this eyeliner is.

No, that’s not it.

Black like the blackest of hearts?

shiseido reviews cleansing oil

Doesn’t even graze the surface.

If Vantablack could be an eyeliner, it would be the Shiseido MicroLiner Ink.

It’s so heavily pigmented; however, it nearly applies like a gel liner.

Shiseido MicroLiner Ink

It’s a breathable, weightless formula that feels like a gel lipstick crayon and less like lipstick.

shiseido review waso yuzu-c

Shiseido VisionAiry Gel Lipstick

Shiseido Ultimune Power Infusing Concentrate

Shiseido Synchro Skin Self-Refreshing Foundation SPF 30

Shiseido Facial Cotton

shiseido review wrinkleresist 24