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“Most brands were charging $60-80 per product and a routine nearing $300,” says Shane.

“This was unattainable for [most] consumers.”

Four Innbeauty Project products against a sunset background

Innbeauty Project / Sephora / Unsplash

Thus, in 2019, Innbeauty Project was born.

“We want Innbeauty to become a household name,” Metzger says.

“We are driven by our mission, to have people feel confident in their skin.

Innbeauty Slush Serum Moisturizer

“Read on to learn more about 10 of Innbeauty Projects' standout products.

The brand advises using a half pump and rubbing it in a 360 motion around the eyes.

Refine combines the ingredients (along with a Pore-Shrinking Complex) to target the appearance of pores.

Innbeauty Project Green Machine

It does so byclearing them outand sloughing off dead skin to tighten their appearance.

The ingredients include anamino-acidblend for hydration,ceramidesto boost the moisture barrier, and vegan collagen for smoothing.

Use it after your cleanser and serums to lock in all your skincare goodness and pump up your barrier.

Innbeauty Project Bright and Tight Eye Cream

It leaves it feeling softer and smoother over time, banishing bumpy textures.

The 7% AHA + BHA blend includes lactic, glycolic, and mandelic acids.

Innbeauty Project Refine AHA + BHA Texture & Pore Serum

Innbeauty Project Retinol Remix 1% Retinol Treatment

Innbeauty Project Keep It Clean Hydrating Gel Cleanser

Innbeauty Project 10 + 10 More-Sturizer AM & PM Moisturizer

Innbeauty Project Body Bright & Smooth 7% AHA + BHA Body Serum

Innbeauty Project Face Glaze Highlighting Gel Cream

Innbeauty Project Face Glaze Bronze Gel Cream