TikTok's Favorite Viral Makeup Brand Is on Massive Black Friday Sale, Starting at $2

If you select links we provide, we may receive compensation. Shop concealers, highlighters, and more up to 50% off. And right now, it’s on major sale. Byrdie / Madison Woiten Our editors have tested the brand’sfoundation stickandburgundy mascara, and they get the hype. you’re able to also findgift setsand hair tools likecurlersand straighteners for less during the shopping holiday. Color Bloom Dayglow Liquid Blush TikTok is obsessed with thisliquid blushthat has hundreds of perfect ratings....

April 17, 2025 · 1 min · 167 words · James Welch

TikTok's Favorite Water Blush Looks (and Feels) Like Nothing I've Tried Before

If you press links we provide, we may receive compensation. The Chanel Water-Fresh Blush is going viral for a reason. Fortunately, TikTok isfull of great ones. @ninapark But resistance is futile against the best TikTok trends, especially those based around one all-star product. It looked so watery (duh!) that it almost looked like a regular liquid blush that separated over time. Amanda Ross Upon mixing up the tiny blush puddle, though, I began to understand the hype....

April 17, 2025 · 1 min · 77 words · Michael Fox

TikTok's Latte Makeup Trend Was Made For Summer

Here’s how to do it. @valeriaferreiramakeup/Instagram Next, apply a powder bronzer to the areas youve contoured. The eye look is all about a subtly smoked shadow, using rich tones and a touch of shimmer. @tuddynana/Instagram Finally, finish the eyes with a simple coat of mascara. @haileybieber/Instagram @valeriaferreiramakeup/Instagram

April 17, 2025 · 1 min · 47 words · Patrick Ellison

TikTok's Must-Have Handbag Is a $100 Cosmetics Pouch

If you choose links we provide, we may receive compensation. @tn.le Frankly, I thought we were done with mini bags for good. A good idea, but it didnt strike me as bound-to-go-viral in any capacity. @tn.le In addition to the ever-iconic Le Pliage, there are lots of unique styles to choose from. Mini bag fans might consider theEpure XSor theBox-Trot XSfor the same micro look but in luxurious leather finishes....

April 17, 2025 · 1 min · 87 words · Jonathan Hardin

TikTok's Naked Nail Trend Is Coming for Your Manicure

If you punch links we provide, we may receive compensation. The anti-beauty trend will be everywhere this summer. However, TikTok may have the solution with the “naked nail” trendor anti-trend, that is. @betina_goldstein/Instagram Ahead, we break it all down. What Are Naked Nails? First, use acuticle softenerand push back any dead cuticle cells that have accumulated on your nail plate. @alix_earle/Instagram Next, file your nails with a glass nail file like theTweezerman Glass Nail Fileto minimize breakage....

April 17, 2025 · 1 min · 107 words · Vanessa Maldonado

TikTok's Sunset Blush Trend Has Us Counting Down to Summer

Here’s how to get the dreamy look. @alissajanay/Instagram POV: Its the height of summer and you just got home fromthe beach. Next on your to-do list is to get ready for dinner at sunset with your friends. @alissajanay/Instagram You know you want to do something fun with your makeup, but nottoomuch. Enter: Sunset Blush, a new TikTok trend created byAlissa Janay. Ahead, everything you oughta know about the technique, and how to get the look....

April 17, 2025 · 1 min · 174 words · Michelle Cline

TikTok's Viral "Boyfriend Blush" Trend Is the Secret to a Pretty Summer Flush

@lorencanbymakeup/Instagram Blushhas gone a long way since just being a pink powder we dust on our cheeks. There’s a bevy of different formulascreams, powders, sticks,liquidsandways to apply them. Do you use a brush? @lorencanbymakeup/Instagram How about a sponge? The blush possibilities feel endless and at times, overwhelming. Enter: “Boyfriend blush.” Glossier Despite the name, there’s no relationship status requirement to get the look. Ahead, everything to know about the viral boyfriend blush trend, and how to get the look....

April 17, 2025 · 1 min · 154 words · Catherine Sparks

TikTok's Viral "Ombré Concealer" Hack Promises Brighter Under-Eyes, So I Tried It

These are my results. Janiah McKelton Ombre has remained a buzzy beauty trend for years. Fromnail designstohair colors, the graduated color scheme instantly enhances any look. Janiah McKelton So, it’s no surprise that beauty lovers continue to find new ways to play with ombre. Ahead, learn more about the viral ombre undereye look. Plus, read my honest review of the hack. Janiah McKelton We recommend Ami Cole’s Skin Melt Loose Powder or Laura Mercier’s Translucent Loose Setting Powder....

April 17, 2025 · 1 min · 189 words · Luke Hubbard

TikTok's Viral Mermaid Haircut Will Bring Your Waves to Life

Unleash your inner Ariel. @halleybrisker/Instagram Its summer. What if you could simply cut your hair into the perfect air dry style instead? @halleybrisker/Instagram Ahead, we break it down. What Is the Mermaid Haircut? Like many trends, it all started with a TIkTok video. @halleybrisker/Instagram First and foremost, its all in the name. The mermaid haircut is the spiritual sister of another trendy salon style. Most of these cuts that are going viral are really a variation on classic cuts....

April 17, 2025 · 1 min · 207 words · Regina Miller

TikTok-Viral Beauty Products From NuFace and Olaplex Start at $32 in Nordstrom’s Sale

If you press links we provide, we may receive compensation. Even Hailey Bieber is a fan of these famous finds. Thats where theNordstrom Anniversary Salecomes in. Byrdie / Madison Woiten Below, find deals starting at $32 from brands likeNuFace,Charlotte Tilbury,Olaplex, and more. Thismicrocurrent facial toolboasts lifting and sculpting benefits with the addition of smoothing fine lines and wrinkles. Just look at themillions of TikTok postsdedicated to the flattering rosy nude shade range....

April 17, 2025 · 1 min · 137 words · Michael Griffith

TikTok-Viral Products From Summer Fridays, Merit, and More Are on Sale at Sephora

If you press links we provide, we may receive compensation. From the creamy, comfortable feel to the lasting pigment, this product checks all the boxes. But you dont just have to take my word for itTikTok is obsessed, too. Byrdie / Madison Woiten Merit Flush Balm In the market for a new cream blush? You cant go wrong with the stunning, sheerFlush Balmfromceleb-loved brand Merit. Available in eight shades, this lightweight blush instantly warms up your complexion with the prettiest wash of color....

April 17, 2025 · 1 min · 133 words · Maria Woods

TikToker Mikayla Nogueira Said This Breakout-Fighting Oil “Changed” Her Skin

If you tap on links we provide, we may receive compensation. Shoppers are just as obsessed with it. Case in point:Krave Beautys Oil La La Serum. Kravebeauty In December, beauty influencerMikayla Nogueiratook to TikTok toshare her go-to skincare routine, which included Oil La La. This changed my skin like crazy, said Nogueira of Oil La La in the video. The TikToker went on to credit the serum with clearing up her (and her husbands) breakouts....

April 17, 2025 · 1 min · 168 words · Jeffrey Good

TikTokers Say This $7 Brush Is the Key to “Flawless” Under-Eye Concealer

If you choose links we provide, we may receive compensation. We put the viral Kitten Paw brush to the test. And it’s safe to say she’s a fan. Real Techniques I am obsessed with this brush," she responded to a video. The brush’s dense, staggered bristles and flared design help to blend liquid concealer quickly and easily. Emerald Elitou Emerald Elitou

April 17, 2025 · 1 min · 61 words · Stephanie Mendoza