This Is What Gen Z Wants From Beauty Brands in 2022

Kinship In This Article WhenGlossierarrived on the beauty scene in 2012, it took the industry by storm. However, Glossier is not the first beauty company to suffer due to its loosening grip on younger generations. In September 2021, Becca Cosmetics, one of the leading beauty brands, shut its doors. Kinship Despite its $80+ million in sales, the challenges posed by the pandemic led to its downfall. This group of consumers constantly challenges traditional beauty standards and is hyper-aware of brands' sustainability and morality....

April 17, 2025 · 2 min · 421 words · Brooke Gordon

This Is What Happened When I Worked Out Like a Victoria's Secret Angel

If you choose links we provide, we may receive compensation. Would my fitness actually improve? Would I tone up or slim down, or would I see zero results in return? Timothy A. Clary/ Getty Images What is a Victoria’s Secret Workout? The best way to get in shape, Angel or not? Find a workout you love, and stick with it. Chloe Burcham If weight-lifting isnt your jam, try rock-climbing or suspension training....

April 17, 2025 · 1 min · 134 words · Jason Johnson Jr.

This Is What Happens to Your Body When You Stop Eating Carbs

Getty Creative It goes without saying that too much of a good thing can be a bad thing. That is especially true when it comes to nutrition. A balanced diet, exercise, and mental health are more important now than ever. Getty Creative Here’s what to know about cutting carbs from nutritionists and dietitians. So, it’s no surprise eating fewer carbs affects your body’s functioning. Ahead, we break down what you may experience when switching to a low-carb meal plan....

April 17, 2025 · 2 min · 223 words · Shannon Fernandez

This Is Where Beauty Is Headed in 2022

On-demand delivery, the evolution of clean, longer-lasting Botox, and stress care. Same-day delivery allows clients to go about their daily routines, while purchasing their desired products, uninterrupted." Nostalgia is high so there are a lot of referential looks, as well as futuristic looks made casual. Overall Scott envisions people moving away from super neutral, obviously contoured and highlighted looks. “A lot of the new formulas are very innovative to where it really mimics real skin....

April 17, 2025 · 3 min · 446 words · Chelsea Branch

This Is Why You Can't Use Normal Primer as Eyeshadow Primer

If you choose links we provide, we may receive compensation. Keep reading to learn more about eyeshadow primer and why you need one. What Is Eyeshadow Primer? Unsplash / Design by Dion Mills Its best to apply after your skincare, but before your eye makeup." Eye primers generally come in a cream-like formula that melts away on your eyelid upon blending. Is Eyeshadow Primer Necessary? Brooke Pelczynski / Byrdie Of course, if you skip eye makeup, you could skip the primer....

April 17, 2025 · 1 min · 184 words · Kathleen Gomez

This Is Why You're Getting Armpit Pimples

Meet the Experts What Are Armpit Breakouts? It is common in those who are immunosuppressed, or prone to skin infections. Its an autoimmune condition that causes swollen pustules in areas like the underarms (and also groin). Stocksy “When infected, skin bacteria are the most common culprit, although fungal infections can also occur. Additionally, products and tools (like deodorant and razors) can lead to irritation. And of course, the moist, warm nature of our underarms sets the stage for inflammation as well....

April 17, 2025 · 2 min · 291 words · Troy Torres

This Is Why Your Hair Tangles Easily—and What You Can Do About It

If you hit links we provide, we may receive compensation. Depending on the severity of the snags, the approach to tackling tangles is multi-faceted. Meet the Experts Use a Sulfate-Free Shampoo One of the factors that impact tangling is hair dryness. Asya Molochkova / Stocksy Using a sulfate-free shampoo can minimize the drying of the hair that can happen withsulfate-based surfactants, explains Rubin. Detangle With a Wide-Tooth Comb While Conditioning Preventing tangles starts in the shower, according to Rubin....

April 17, 2025 · 2 min · 326 words · Kelly Pittman

This Is Why Your Moisturizer Isn't Working, According to Derms

If you hit links we provide, we may receive compensation. If it seems like moisturizer is doing nothing for you, there’s likely a reason. Meet the Experts Apply Your Moisturizer Correctly First order of business: Stop rubbing and wiping. Stocksy This action increases pressure and also heat, both elements that help your skincare to absorb better." Remember to exfoliate regularly, which will “clear a path” for your moisturizer to absorb better....

April 17, 2025 · 1 min · 155 words · Kyle Bates

This Keratin Treatment Gave Me Permanent Cool-Girl Waves

Removing frizz is one thing, but what if this treatment semi-permanently got rid of my beloved waves altogether? Laziness has never looked so good on me. Keratin Complex’s Personalized Blow Out is available at salons across the country. Next up,watch our editorial director get her eyebrows microbladed for the first time.

April 17, 2025 · 1 min · 51 words · Jeffrey Arias

This Korean Skincare Expert Hates the Ingredient Americans Love

If you choose links we provide, we may receive compensation. “I never use retinol,” she says. It’s commonly prescribed for acne, fine lines, and sun damaged skin. Getty Images “Korean consumers generally prefer low-irritation ingredients over those that may stress the skin like retinol. have launched retinol products catering to overseas customers' needs.” “I don’t view anti-aging as something one product can deliver. It’s more a holistic approach to skincare (and nutrition and lifestyle)....

April 17, 2025 · 3 min · 489 words · Katie Robinson

This Korean Toner Trick Will Give You the Glowing Skin of Your Dreams

If you press links we provide, we may receive compensation. Korean beauty bloggers and influencers have started buzzing more and more about this hydration treatment. The tip evolved from a three-skin method to the now almost-legendary seven-skin method. @peachandlily What is it exactly? This might sound crazy, but theres a method to the madness. Keep reading to learn more about the 7-Skin Method, with tips from K-Beauty experts. Meet the Experts...

April 17, 2025 · 3 min · 521 words · Anthony Rodriguez

This Kosas Gel Liner Dresses Up My Eyes In Seconds—And Lasts All Day

If you select links we provide, we may receive compensation. While Ive gotten my10-minute facedown to a science, I knew that it was time for a refresh. When I heard about theKosasSoulgazer Intensifying Gel Eyeliner, I knew I wanted to give it a try. Khera Alexander Kosas Soulgazer Intensifying Waterproof Gel Eyeliner Best For:Creating intense eye looks. Active Ingredients:Hyaluronic Acid Clean? Right now, my favorite primer is theUrban Decay Eyeshadow Primer Potion....

April 17, 2025 · 2 min · 312 words · David Brooks

This Little-Known Foundation Is Insanely Good at Covering Redness

If you select links we provide, we may receive compensation. It was the first time I had evergotten filler. I started an anti-inflammatory diet a year prior as part of my relentless search for more energy. Tanya Akim I dont feel confident when I look too thin, especially in my face and cheek hollows. I was thrilled with the results, but horrified by how red my face was. This is post-microneedling; I’m wearing the foundation on the left side of my face....

April 17, 2025 · 1 min · 160 words · Julie Davis