This Is What Gen Z Wants From Beauty Brands in 2022
Kinship In This Article WhenGlossierarrived on the beauty scene in 2012, it took the industry by storm. However, Glossier is not the first beauty company to suffer due to its loosening grip on younger generations. In September 2021, Becca Cosmetics, one of the leading beauty brands, shut its doors. Kinship Despite its $80+ million in sales, the challenges posed by the pandemic led to its downfall. This group of consumers constantly challenges traditional beauty standards and is hyper-aware of brands' sustainability and morality....